Starting A Decorative Event Planning Business
By Rosella Campbell
In the United States, one of the most booming industries would be the events industry because so many people can now afford to hold spectacular events. However, if one would want to succeed in this field, he has to be very meticulous and very creative because competition in this industry is actually quite tough. Now if one believes that he has what it takes to go into the field of decorative event planning, then here are some steps on how he can start his own business.
Now when starting out, it is always good to go to a rather specific field of events marketing so that one will get the right target market. He could choose to do birthdays, weddings, anniversaries or either types of events. Now he may choose one or two of these events to do for his business.
Of course after deciding what direction to go to, one has to know think of a name for the business. It has to be a catchy name that is directly related to the business and directly related to the niche that is being targeted. This will be the brand name that people will associate the business with.
Now he has to get himself a good supplier who will be willing to supply to him decorations at good prices. Now he may buy his decorations or rent them. If he would choose to rent them, then he has a wider variety of things to choose from but it will be more expensive in the long run as compared to buying.
Nowadays, internet marketing has become the in thing when it comes to spreading the word around because it is either really cheap or even free. Now traditional tactics like the fliers and word of mouth are good, but internet marketing is faster and reaches a bigger crowd. Now when one would do an internet marketing campaign for this kind of business, he has to think of two things namely a website and a facebook like page.
Now the tool that one would have to really concentrate on would be the website because this would be where all the information would be placed. The first would be an eye catching homepage with some of the events that the business has covered. The other pages would then contain other bits of information like the contact details, address, and other things that would engage the customers.
Now the final step in the process before one can start accepting clients would be to decide on a place where he can hold his meetings. Now he may want to rent an office space so that he would look more professional. However, if he cannot afford to rent one yet, then he can have a home office.
Now in United States of America, this type of business is actually very popular because people would want their events to be really big. It is especially very popular in the city of Boston, MA as many creative events planners come from that place. If one would want to become a planner himself, then it is best that he follow these few steps.
Now when starting out, it is always good to go to a rather specific field of events marketing so that one will get the right target market. He could choose to do birthdays, weddings, anniversaries or either types of events. Now he may choose one or two of these events to do for his business.
Of course after deciding what direction to go to, one has to know think of a name for the business. It has to be a catchy name that is directly related to the business and directly related to the niche that is being targeted. This will be the brand name that people will associate the business with.
Now he has to get himself a good supplier who will be willing to supply to him decorations at good prices. Now he may buy his decorations or rent them. If he would choose to rent them, then he has a wider variety of things to choose from but it will be more expensive in the long run as compared to buying.
Nowadays, internet marketing has become the in thing when it comes to spreading the word around because it is either really cheap or even free. Now traditional tactics like the fliers and word of mouth are good, but internet marketing is faster and reaches a bigger crowd. Now when one would do an internet marketing campaign for this kind of business, he has to think of two things namely a website and a facebook like page.
Now the tool that one would have to really concentrate on would be the website because this would be where all the information would be placed. The first would be an eye catching homepage with some of the events that the business has covered. The other pages would then contain other bits of information like the contact details, address, and other things that would engage the customers.
Now the final step in the process before one can start accepting clients would be to decide on a place where he can hold his meetings. Now he may want to rent an office space so that he would look more professional. However, if he cannot afford to rent one yet, then he can have a home office.
Now in United States of America, this type of business is actually very popular because people would want their events to be really big. It is especially very popular in the city of Boston, MA as many creative events planners come from that place. If one would want to become a planner himself, then it is best that he follow these few steps.