Bus Wraps & The Use Of Billboards For Kidney Health

By Bob Oliver


What are some of the more common uses of billboards that you can probably recognize? Chances are that you would associate these sorts of items with products and services offered by various companies, which is exactly what items like vehicle and bus wraps are able to do. However, it seems like these methods have much more versatility than most of us would give them credit for. In fact, you may be surprised to learn that a billboard was utilized in order to find a kidney donor.

CBS 6 posted an article that talked about how Myrna Bernstein was able to utilize a billboard for the sake of finding a kidney donor. This individual from Albany, New York wanted to reach out to a wide number of people in order to find a donor, which goes to show just how committed she is to the cause. Did you know that Bernstein was able to put a billboard, in addition to ads on five different buses, to use for this purpose? It makes one wonder what the extent of this method could truly be.

While it's clear that Bernstein went about this in order to find a donor, she also mentioned that it was done in order to draw attention to a greater problem. After all, she is not the first person to request a new kidney and it's likely that she will not be the last. This is a common health problem and it's one that requires a tremendous amount of attention. Who's to say that items like bus wraps will not be able to come into effect for the sake of greater awareness?

It's clear that companies such as JMR Graphics have been effective in advertising other businesses, in addition to what they offer, in the past. In my mind, a story like this which is rooted heavily in medicine can very well bring about similar results in the long run. It's clear that out-of-home advertising is a method not to be overlooked, whether the focus is on a certain product or the idea of health. Items like bus wraps are helpful, to say the least, and it's clear that Bernstein was able to recognize this.

My only hope is that Bernstein's work pays off and that she is able to find a donor who's able to give her the help she needs. It's clear that this is one of the more important issues when regarding health and I am glad to see that methods are being put into effect in order to draw attention to this. Who's to say that other donors cannot be helped as a result? If successful, Bernstein's efforts may actually be able to help others in the long run.




About the Author: