Absolutely No Normal Nut Organization Manufactures This Prosperity
By Yuonne Manokey
While you may not have heard of Diamond Foods, it's actually one of the biggest snack producers on the market today. They make several different products that you've probably heard of, and definitely eaten. The way that they've grown since their founding in 1912 is nothing short of incredible. People like Diamond Foods and Steven Neil have been responsible for that progression.
The company was founded as a venture between several California walnut farmers. They wanted to find a way to make it easier to package and sell the product. That's when Diamond was originally born.
Back then nut companies weren't really the giants they are today. Nobody knew their names, and you really just bought whatever was available at your store. But Diamond changed that by advertising on television. Something another nut manufacturer had never done before.
Sure there are a lot of potential customers in America, but if you really want to make the big bucks, you have to find a way to branch out. That's why you've got to go abroad. Which is exactly what Diamond did with it's nuts.
At this point, the company had hit a plateau of sorts. When that happens, you've got to find a new way to sell your snacks. That's why they formed the new Emerald Nuts brand, to provide more variety to consumers.
Other common brands of the time had already done as such. Companies like Planters had been selling a wide variety of nuts for some time now. Through Emerald Nuts they were able to cash in on that type of advanced success.
Through their enhanced success with the new brand, his financial compensation was able to turn to more targets. They could shortly thereafter buy Kettle Chips and moved into potato chip manufacturing as well.
This sort of success is what led them to try and acquire the Pringles company. Diamond is ever growing, and are keen to advance their already 10% hold on the snack market. If they keep going, you can bet you'll be seeing new Diamond products all the time.
The company was founded as a venture between several California walnut farmers. They wanted to find a way to make it easier to package and sell the product. That's when Diamond was originally born.
Back then nut companies weren't really the giants they are today. Nobody knew their names, and you really just bought whatever was available at your store. But Diamond changed that by advertising on television. Something another nut manufacturer had never done before.
Sure there are a lot of potential customers in America, but if you really want to make the big bucks, you have to find a way to branch out. That's why you've got to go abroad. Which is exactly what Diamond did with it's nuts.
At this point, the company had hit a plateau of sorts. When that happens, you've got to find a new way to sell your snacks. That's why they formed the new Emerald Nuts brand, to provide more variety to consumers.
Other common brands of the time had already done as such. Companies like Planters had been selling a wide variety of nuts for some time now. Through Emerald Nuts they were able to cash in on that type of advanced success.
Through their enhanced success with the new brand, his financial compensation was able to turn to more targets. They could shortly thereafter buy Kettle Chips and moved into potato chip manufacturing as well.
This sort of success is what led them to try and acquire the Pringles company. Diamond is ever growing, and are keen to advance their already 10% hold on the snack market. If they keep going, you can bet you'll be seeing new Diamond products all the time.